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Public relations students check into the Morgantown community

WVU students bring technology, education and community together;
SCVNGR emerges in Morgantown

Oct. 25, 2011: 1:00 p.m. 

News Facts

  • West Virginia University students enrolled Public Relations 324: Applications and Writing have partnered with SCVNGR, a geolocation-based mobile application, and the International Town and Gown Association (ITGA) to bring SCVNGR to Morgantown businesses.
  • Using SCVNGR, customers can check in to their favorite locations and complete challenges to earn points that can be turned into rewards, such as a discount or a free item.
  • Students have to opportunity to provide free SCVNGR subscriptions to 50 local businesses.
  • Students will meet with businesses to create challenges, treks and rewards to encourage customer loyalty.
  • The goal of this service-learning project is to bring businesses and their college-aged consumers closer together while stimulating the local economy.
  • This goal corresponds with ITGA’s mission to improving relations between universities and the communities in which they reside
  • Students also gain real-world experience in writing, blogging, client relations and professionalism.
  • Students will work with local venues in the entertainment, restaurant, services, retail and bars/pubs categories.
  • Through gamification, SCVNGR utilizes the progression dynamic to engage customers and keep them coming back to earn rewards.
  • Boston native Seth Priebatsch started geolocation-based application company, SCVGNR, when he was a freshman at Princeton University and later won the Princeton TigerLaunch business competition in 2008.


  • “I think that this project will provide an unmatched opportunity to promote and present ourselves as accomplished young public relations specialists. In addition, we are significantly helping the local businesses that make Morgantown such a unique place to live.”
    –Brandi Underwood, junior public relations student, WVU
  • “I see the project as a positive for students, the community and the school, and I am grateful to for the partnerships created and all the enthusiasm and drive from the students and professor to facilitate it.”
    –Diana Martinelli, interim associate dean of the School of Journalism


Related Links

About This Project

The specific public relations course for this project (PR 324: Writing and Applications) consists of 20 junior and senior public relations students. Students are involved in this project from August 2011 through December 2011. During this service-learning course, students have partnered with SCVNGR, a location-based geolocation mobile application that is used nationwide and the International Town and Gown Association, which devotes its time and efforts to improving relations between universities and the communities in which they reside. Together with SCVNGR and ITGA, students hope to stimulate the local economy while strengthening bonds between students and the community. West Virginia University is a public research university headquartered in Morgantown, W.Va. with about 22,300 undergraduate students enrolled.

For More Information

Evan Bonnstetter
EntrtnU Media Relations Specialist


About EvStetter

Senior Public Relations & Spanish student at WestVirginia University working with SCVNGR during the fall 2011 semester | Excited to gain experience strategic communications! | Music, tennis, travel are passions on the side | SNL Hopeful | Conversation Specialist | Carpe Diem, ya'll |


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